Marketing Concentration: Course Requirements
Lower Division Core (20 units):
- BA 120 Business Essentials (1 unit, first year students only)
- BA 210 Legal Environment of Business (4 units)
- MATH 104 Finite Math (3 units) or STAT 108 Elementary Statistics (4 units)
- BA 250 Financial Accounting (4 units)
- BA 252 Management Accounting (4 units)
- ECON 210 Principles of Economics (4 units)
Upper Division Core (20 units):
- BA 322 Business Analytics (4 units)
- BA 340 Principles of Marketing (4 units)
- BA 360 Principles of Finance (4 units)
- BA 370 Principles of Management (4 units)
- BA 496 Strategic Management (4 units)
Marketing Concentration courses (24 units):
- BA 441 Retailing & Services Marketing (4 units)
- BA 445 Marketing Communications (4 units)
- BA 446 Marketing Research (4 units)
- BA 447 E-Commerce/E-Marketing Strategy (4 units)
- BA 448 Consumer Behavior (4 units)
- BA 449 Macromarketing (4 units)