Marketing Concentration: Course Requirements
CORE COURSES (41 UNITS)
Lower Division:
- BA 210 Legal Environment of Business (4 units)
- BA 250 Financial Accounting (4 units)
- BA 252 Management Accounting (4 units)
- ECON 202 Principles of Microeconomics (3 units)
- ECON 203 Principles of Macroeconomics (3 units)
- MATH 104 Finite Mathematics (3 units)
OR - MATH 1041 Finite Mathematics with Integrated Support (3 units)
Upper Division:
- BA 322 Business Analytics (4 units)
- BA 340 Principles of Marketing (4 units)
- BA 360 Principles of Finance (4 units)
- BA 370 Principles of Management (4 units)
- BA 496 Strategic Management (4 units)
Marketing Concentration courses (24 units):
- BA 441 Retailing & Services Marketing (4 units)
- BA 445 Marketing Communications (4 units)
- BA 446 Marketing Research (4 units)
- BA 447 E-Commerce/E-Marketing Strategy (4 units)
- BA 448 Consumer Behavior (4 units)
- BA 449 Macromarketing (4 units)
Students must earn a minimum grade of C- in all required courses.
*This information comes from the 24/25 AY Catalog which takes effect in the 2024/2025 Academic Year*
Business Administration, Marketing Concentration, B.S. MAP
Business Administration, Marketing Concentration, B.S. Transfer MAP