Marketing Concentration: Course Requirements

Lower Division Core (20 units):
  1. BA 120 Business Essentials (1 unit, first year students only)
  2. BA 210 Legal Environment of Business (4 units)
  3. MATH 104 Finite Math (3 units) or STAT 108 Elementary Statistics (4 units)
  4. BA 250 Financial Accounting (4 units)
  5. BA 252 Management Accounting (4 units)
  6. ECON 210 Principles of Economics (4 units)
Upper Division Core (20 units):
  1. BA 322 Business Analytics (4 units)
  2. BA 340 Principles of Marketing (4 units)
  3. BA 360 Principles of Finance (4 units)
  4. BA 370 Principles of Management (4 units)
  5. BA 496 Strategic Management (4 units)
Marketing Concentration courses (24 units):
  1. BA 441 Retailing & Services Marketing (4 units)
  2. BA 445 Marketing Communications (4 units)
  3. BA 446 Marketing Research (4 units)
  4. BA 447 E-Commerce/E-Marketing Strategy (4 units)
  5. BA 448 Consumer Behavior (4 units)
  6. BA 449 Macromarketing (4 units)
Students must earn a minimum grade of C- in all required courses.