CORE COURSES (41 UNITS)

Lower Division:

• BA 210 Legal Environment of Business (4 units)
• BA 250 Financial Accounting (4 units)
• BA 252 Management Accounting (4 units)
• ECON 202 Principles of Microeconomics (3 units)
• ECON 203 Principles of Macroeconomics (3 units)
  
  
• MATH 104 Finite Mathematics (3 units) 
  OR
• MATH 1041 Finite Mathematics with Integrated Support (3 units)

Upper Division:

• BA 322 Business Analytics (4 units)
• BA 340 Principles of Marketing (4 units)
• BA 360 Principles of Finance (4 units)
• BA 370 Principles of Management (4 units)
• BA 496 Strategic Management (4 units)

Marketing Concentration courses (24 units):

• BA 441 Retailing & Services Marketing (4 units)
• BA 445 Marketing Communications (4 units)
• BA 446 Marketing Research (4 units)
• BA 447 E-Commerce/E-Marketing Strategy (4 units)
• BA 448 Consumer Behavior (4 units)
• BA 449 Macromarketing (4 units)

Students must earn a minimum grade of C- in all required courses.

*This information comes from the 24/25 AY Catalog which takes effect in the 2024/2025 Academic Year* 

Business Administration, Marketing Concentration, B.S. MAP 

Business Administration, Marketing Concentration, B.S. Transfer MAP